Creative Brief Excerpt:

...help the Boston Consulting Group to develop creative ideation around methods to help elevate the overall MSP meeting environment and flow, and also to help each of the plenary content owners elevate their presentations.

We Developed:
  • Tie-ins to the event theme of 'Digital Transformation'
  • Messages and Outcomes
  • Experiential Add-ons
  • Technology Integration Recommendations
  • Planned Activities and activations

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