Madden 13 E3 Scenic Design Main Media

Madden 13 was a huge release for the franchise and EA Sports went all out with their scenic designs for their keynote presentation. The design features a multi layer presentation surface built by combining LED screens with translucent scrim layers for depth. A multi plane design then created the illusion that there were numerous layers of floating data on stage that would emerge and recede as needed during the presentation.


ClientEA SportsRoleArt Direction, Animation, & DesignAgencyIRONCLAW

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