This assignment included 3D Design, User Interface Design, User Flows, Information Architecture, and script writing. The project also required a detailed understanding of Navistar’s purchase funnel, support systems, existing digital communications strategies, as well as many other industry specific details and best practices. I directed a team of designers and art directors to deliver these concepts in close collaboration with the client.

ClientNavistarRoleCreative Direction, Art Direction, 3D Design, Experience DesignAgencySpinifex