Pepsi Fan Deck Levi’s Stadium: Pepsi Instagram Wall

The Pepsi Fan Deck at Levi’s Stadium is an award winning example of great experiential advertising and was completed through the cooperation of many talented individuals and agencies. I worked as the Creative Director of the digital experiential component of the space, the Pepsi Instagram Wall. The wall collected and displayed fan submitted images that used a certain hashtag. The entire wall was animated and included hero moments featuring new images. The app itself was built in Unity.


ClientPepsiRoleCreative DirectionAgencySpinifex for Motive / GPJ

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