Construction and Media Plan:

Scion Future Viewer

The Scion Future Viewer used multiple layers of media reflected and composited optically in a Pepper’s Ghost Illusion. The result was 3D media that seemed to float in front of the viewer. Upcoming concept vehicles and new models were showcased inside of the viewer. The final product was the result of close collaboration between a number of individuals. I was the creative director of the media inside of the player, as well as the overall user experience.


ClientScionRoleCreative DirectionAgencySpinifex

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